Networks and Newspapers Lose the NewsMay 10th, 2008 | No Comments | Posted in ABC News, CBS, CBS Evening News, CBS News, Congress, General Election, Iowa, John McCain, Mike Huckabee, Missouri, Mitt Romney, Mitt Romney, Nomination, Republican Party, conservatives
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I am currently reading a very interesting and informative book written by the LEAGUE OF WOMEN VOTERS, published by THE LYONS PRESS, “CHOOSING THE PRESIDENT 2004″.
They have a study they refer to in the book that was done by the PEW RESEARCH CENTER FOR THE PEOPLE AND THE PRESS; “2002 MEDIA CONSUMPTION SURVEY.”
Here’s a look at what they found.
“As recently as 1990, the major television networks—ABC,CBS and NBC—had a dominant role in delivering news to the American people. In 1992, the nightly network news shows with Dan Rather, Tom Brokaw and Peter Jennings regularly reached 60 percent of the adult population. By 2002, that number had declined to 32 percent—almost cut in half.
Newspapers, the most traditional of the major media, faced the same trend. While 58% of people polled in 1994 said that they had read a newspaper in the last day, by 2002 that figure was down to 41%. In addition, older Americans are much more likely to be newspaper readers than people in their twenties—a trend that has the newspapers very worried.
Local TV news and radio also reach lots of people, and both of these news media have also lost viewers or listeners in the past ten years. Cable TV news, the most influential of the new media, has held steady in recent years. In 2002, it was regularly watched by 33% of Americans.
When you take into account all their news programing, including the morning shows and news magazines, the major networks still receive some attention from a majority of Americans. As a result, their coverage of the issues and the candidates can have considerable influence on the course of a presidential campaign. But campaign planners are very much aware that the way America gets it’s news is changing fast, and new strategies are needed.”
For most of our readers, the above is probably old news. I quote it to point out the need for utilizing a very basic, but very effective grassroots organizing technique, neighborhood canvassing. My experience with door-to-door canvassing earlier this year was very positive. It reinforced my belief that one way to help overcome the MSM’s effect on the campaigns of conservatives is to get in front of voters and deliver a message to them that they haven’t heard before. My experience both in Des Moines and in St. Louis was that most people still rely on the newspapers and broadcast TV for their impressions of the candidates, and everyone on this site knows from bitter experience what the Huckabee network of churches and pastors and the MSM propaganda machine did to Gov. Romney’s run for the nomination.
If you have not tried it before, I’d like to encourage you to team up with a friend and to start to organize your own neighborhoods for a conservative Republican Congressional candidate or incumbent. Make sure you are up to speed on your candidate’s positions and very importantly, keep good records of your contacts. Get them on an emailing list where possible and hand out literature for those voters who don’t have internet access. Ask for permission to place a sign in their yards and be sure to recontact everyone you talked to the weekend before the election in order to “get out the vote.”
It’s hard work and time consuming. It’s also very effective. Here’s a look at how Gov. Romney did in the areas that had the highest concentrations of grassroots volunteers. To a great degree, the results were influenced by these area’s favorable demographics, having a higher percentage of college educated and upscale voters (patterns we saw very plainly in Des Moines as well), but, according to the national campaign office in Boston, the results were also influenced by the volunteer organization’s co-ordinated efforts.
ST. LOUIS COUNTY
McCAIN………………..41.06%
ROMNEY……………….36.49%
HUCKABEE…………….16.98%
ST. CHARLES COUNTY
ROMNEY………………37.72%
McCAIN……………….34.95%
HUCKABEE…………….21.83%
JACKSON COUNTY (KANSAS CITY)
ROMNEY……………..34.68%
McCAIN………………34.13%
HUCKABEE……………23.16%
~~John Cronin~~


